Cannabis Website SEO Case Study

34,552 Organic Users in First 8 Months

Website:

In response to South Africa’s growing interest in cannabis products, we created this site as an informational resource.We also created another site with a more specialized focus on CBD oil.

Date:

December 2018 – August 2019

Objective:

To establish a useful informational resource for those who are interested in cannabis products. A site that ranks well for cannabis related keywords, and builds strong authority in the niche.

Results:

The site now ranks competitively in the top 5 for many cannabis related keywords and has become one of the country’s most trusted resources on the topic.

Services & Skills Used

Keyword Research

We analyse the website's keywords and see where its biggest opportunities lie

Link Check

We check the links and strength of the domain and decide how the link profile can be improved

Structure Audit

We analyze the website structure to make sure it's correct and helping SEO efforts

Performance Check

We evaluate the site's performance and establish ways in which it could be improved

Speed Anaysis

We check site speed and establish which optimizations need to be made in order to improve it

Targeting Anaysis

We check the targeting of the site's content, keywords, links, and strategy and provide insights and advice

Error Check

Our checks pick up any critical errors on the site that hinder its performance

Idea and Strategy

We generate ideas and insights, and brainstorm strategy

Campaign Results

34,552 Organic Users

in First 8 Months

In the 8 months following its launch, the site attracted 34,552 users.

107,894 Page Views

in First 8 Months

In the 8 months following its launch, the site attracted 34,552 users.

765 Users

in a Single Day

In the 8 months following its launch, the site attracted 34,552 users.